In recent days, the first brigade, such as the "state-building" of the mid-high-end hotel complex under the banner of the Beijing city's deputy centre, the town of Tin Yun, was not only the first time that the building of a state, the building of a state palace, the building of a state complex, and the construction of a nation's four high-level medium- and high-end products had been seen in a cluster form, but also as an attempt by the local hotel group in the stock age to become deeply involved in the City Leisure Brigade project with "matrification, landscapeization". This "mutual cluster" approach also provides an interesting sample for the industry.
I'm going to start a coloring ceremony.
Hotels of the Nation: a unique sample of urban microsabres
The event was attended by the leaders of the First Brigade Group, Beijing City Infrastructure Investment Limited, the Ringing Industry and the First Hotel Group and opened for the project ' s cut. Beyond the launch, the event was carried out in the form of a immersion visit from the "Road Gardens", which links four hotels into a way of life and is open to tourists in and around the Bay. Specifically, tourists can enjoy the Kyoyo drama and participate in non-removable work in the water park of the founding of the State; experience the golden fragrance salon in the founding of the State; visit the "Nixer" cultural exhibition in the building of the House of Nations; and experience golf and healthy and light food in the building of the State.
Together with project planning and field appearances, the hotel complex in the founding country has demonstrated three characteristics that are different from those of the conventional library support project:
First, it is the type of multi-brand integrated system layout.Distinguished from the “external brand combination” hotel complex (i.e., the introduction of a matrix of brand formations by different Pipeline companies) that is often found in the Civil Brigade project, the Nation-building Project is the unified planning site for the first brigade's four own brands in the same group (invisible, indignant, indignant, and indignant). This model places greater demands on integrated multibrand planning, spatial kinetic design and synergistic management capacity within the hotel group.
Second, there is brand cluster practice in the middle and high end.A common hotel cluster layout within the industry is usually a cross-scaling gradient (e.g. luxury + high-end + high-middle-end) to cover guest groups with different price bands. In contrast, the four brands in the country are all anchored at the middle and high end, a purely medium and high-end cluster pattern that is rare within the industry.
The four brands still have some gradients in the price of the house, which means that the nation-building has made a more nuanced "price gradient + cultural breakdown" dichotomy at the middle and high end. On the one hand, the medium- and high-end customer population with different price anchors is covered by the ability to pay or the need for greater accommodation space; on the other hand, the different circles are precisely locked in the four main labels of east writing, Modén, garden vacation and healthy fashion. This business logic is very much to be expected.
Thirdly, the hotel ' s accommodation package from the Civil Brigade project became part of the destination content.In the Traditional Communications Brigade project, hotels are often used as accommodation carriers for passive passenger traffic. In the context of the State-building project, the four hotels have made the hotel space itself one of the reasons for the visitors' visits, through a differentiated cultural experience and a live-in line, and have completed the transition from "accommodation packages" to "destination content".
Urban microbreeding: the hotel group's cultural tour Hot Land
On the face of the industry, the urban holiday is a rather popular place for the tropics of the last two years. But from the bottom of the industry, it's also a "choice" track — it looks like a low threshold and a high phase-out rate. A large number of Brunei-based small towns, peri-urban resorts and urban renewal projects have opened in such a way that they are generally caught in the long-term dilemma of having "a flow of people, no visitors, no scenes, no operation".
The building hotel complex is located in the Bay of Ting Yun town in Beijing, the city ' s deputy centre. The Bay project, which is run by a consortium of three city-owned companies, was run by Kyouti, the first brigade and the city. It is closely adjacent to the Global Film City, the Ole of the capital, and the Chinese town itself. Global Film has imported national family vacationers, Ole is a host of urban quality consumers, and Ting Yun town is a fan of local weekends in Kyoto.
In the new consumer context, what really determines the viability of the project is whether the hotel can continue to export cultural scenes, immersional content, and participatory experiences, which also led the Deputy Centre Brigade to jump out of the `Systems of the World' and to create its own short-distance destination.
A performance of the Kyoto opera at the Jae-in Hotel.
Four hotels in the building hotel complex, all locked up at the "middle-high end" and full of straight-camp shops. The latter is undoubtedly a bold strategic choice. The general manager of the first hotel group, like the chairman of the hotel group, CEO Sun-Kin, said that this stems first and foremost from the location of the entire "city micro-sabbatical" in the Gulf and the demand for its guest base, and that it is hoped that the "state-building" brand cluster will be presented in its entirety and that there will be internal synergy between the "independent brand and the overall operating environment".
At the same time, facing the pain of "hard to run" on the micro-sabbatical track, Sun Qin said it was a huge challenge: "You know how to make a hotel, you know how to eat, but today consumers want a way of life. The hotel itself cannot afford to keep its guests and must be deeply linked to social resources for co-generation. "How to solve the problem of retention and blood-making through co-generation" and the specific solution of the operational end of the nation-building form another aspect of its business model.
The first brigade, like the three branches of the State-building department, is a source of talent and consumption.
From the overall design logic of the Beijing-based State-building project, in terms of locational patterns, grouping lines, spatial layers, multi-brand symbiotics, the project is not a simple retrofitting of the property and branding, but rather a first brigade such as the State-building department, which has been settling for more than 40 years, with precision in the current hotel industry’s consumption-resulting, crowd-circle fragmentation, experience of the four core trends of value escalation, stock-based operation blood.
Mother ' s gene glamour: The value of the National Hotel IP
The bottom line of the word "state-building" dates back to the Beijing Nation-Building Hotel, the first jointly financed luxury hotel after China's reform and opening in 1982. For more than four decades, it has been a pronoun for the quality of Chinese hotel services, and has grown and flourished as the times unfold, making the first brigade a small home-grown, over 40-year-old home-based, high-end, high-service hotel, home-grown, mature management system, and full-fledged brand matrix, capable of both commissioning and stock-based property retrofitting, as well as home-grown high-end operating chassis with real business returns to owners.
Today, on the backside of the heaviness, the "state-building" has developed a high-end brand cluster — including three core brands — of the "state-building system" — with a diverse variety of customers — with three core brands that complement the vacation product series. The nation-building brand is not a sub-brand of the nation-building hotel, but the word "state-building" is of great value in the current consumer context, and a new generation of travelers is re-approving national brands with time memories, historical deposits, and orthodox endorsements, an emotional identity that is transforming into real consumption choices. As Sun Kin said in his opening address, this is an innovative legacy of the classic national brand IP of nation-building.
Consumer demand stratification: cultural aspirations for nation-building
The current pattern of competition in the hotel industry has moved from "scaling speed" to a "precision operation" phase. The medium-high-end hotels are the most demand-intensive price band in the Beijing city's secondary centre, where the first brigade has four different-style hotels, which are essentially a fine stratification of the same medium-end customer base. Price thresholds and preferences also reflect the reach of the population and the accuracy of the demand.
The Gulf Shop, which opened this time, has a three-point record of success in communicating Eastern aesthetics: it has built a quiet courtyard in which mountains, water, stones and wood are used as an element, as well as a warm and timid display of Gangnam's writing in the Beijing metropolitan area.
For its part, the nation-building nation-building community prefers to have a good life, with an oriental aesthetics, a good meal, and a fine Chinese body; a home-based home-based home-based resort, where court order, exclusive housekeepers and family reunions are its key words; and a young business-recreational group, where healthy lives, light interactions and intelligent experiences are the main axes.
Four brands have four different life ideas. In the era of equal rights in information, the traditional methodological theory of using age, income, geography, education to define user images is failing, and the current consumer market is experiencing a marked trend of "bundling " , in which culture and interest communities become new areas of gravitational consumption. It is not hard to find that this circle, based on the label "Culture and Interest", is where the first brigade is home in the middle and high Red Sea, trying to construct an unreplicable moat of difference with "cultural thought".
Scene Blood Operating Power: A resource-driven content-driven experience and consumption of a double harvest
The underlying anxiety of the local city integration project is that the focus of competition is shifting from the "development phase" to the "operational phase". Stock assets can make their own blood, not the size of the land area and the building, but the ability to update content, to adapt the scene and to convert secondary consumption.
The opening of the hotel complex in the country, the time-consuming design of the guest and public arenas, the series of experience points of the four shops, and the search for a park map. These operations are not uncommon in the case of individual hotel operations, but at the cluster level they constitute a systematic test of "how hotel clusters organize the flow of customers, how they connect to small town business, how to engage the public". In particular, the establishment of public spaces, which are open during the event to tourists in the Bay, does not require an appointment and is open to participation through a sweep... Essentially, it is to test the ability of "hotel clusters as destinations" and to convert efficiency, it is a medium for direct dialogue between hotels and consumers.
The creation of this "direct dialogue" is, in fact, what the first brigade has been doing in recent years. According to official data, as of 30 September 2026, there had been a cumulative breakthrough of 8,200 local livelihood membership events, covering 70 cities and attracting over 200,000 participants. It systematically transforms hotel space into a vehicle of local cultural experience, and the regularization of these elements provides a solid bottom-up capability for the "tangible" experience of the hotel complex in the country.
This pattern responds to two clear trends in the consumption of the following brigades: emotional and cultural experiences heat up and scene-deep consumption mainstream. The Analysis of China ' s Experiences and Trends in Economic Development 2026-2027, published by AIT, mentions that China experienced an economic market of 19,67 trillion yuan in 2025 and is expected to reach 59,66 trillion yuan in 2035. The China Hotels Association ' s industry observations point to the integration of local culture, rehabilitation and art IP into the whole-process experience, and the transformation of invisible emotional feelings into participatory, removalable and communicable products, which represent an important future growth direction for the industry.
The practice of the first brigade, such as the hotel complex in the country, undoubtedly provides a valuable window of observation. It covers multiple audiences in a clustered manner, activates space values with cultural experience content, and constructs the full experience of "micro-dwelling destinations" with a deep coupling with small-town business. This path depends on the ability of the first brigade to find a sustainable balance between brand synergies, content operations and revenue management. It cannot be denied, however, that the role of the hotel industry in the city cultural brigade project can be different, and those hotels that are able to accurately capture changes in consumption demand, creatively integrate a plurality of business, re-construct space and time values will eventually find their own coordinates in the economic era. State-building is the search for hotel clusters, or another fresh start for the first brigade.