Four hotels in the Department of State Building have a look at Beijing City's vice-centre for clustering operations to develop a wonderful lifestyle.
The first tour, like the top-middle-end hotel complex under the banner of the Hotel Corporation, was inaugurated today in the town of Joaquin in the Bay of the Beijing City Vice-Centre. This is the first time that the group's four high- and middle-end products — the National Hotel, the State Hotel, the State House and the State Hotel — have been concentrated in the form of a hotel complex, operating in a multicultural setting and clustering, creating a landmark accommodation cluster at Beijing's secondary urban centre, and developing a new expression of a wonderful lifestyle.
The event was attended by the leaders of the First Brigade Group, Beijing City Infrastructure Investment Limited, the Ringing Industry and the First Hotel Group, among others, and unveiled the project ' s cut. Since then, the city's secondary centres have been ushering in an elegant new human dimension that combines the East's hospitality with the contemporary way of life.
Note: Color cutting ceremony
The general manager of the first hotel group, such as the chairman of the hotel group, CEO Sun Kin, said: "The opening of the middle and high-end hotel complex in the country is an important milestone in the high-end strategy of the first brigade, like the home, and an innovative legacy of our classic national brand IP of "state-building". In the future, we will continue to work with solid product strength and open-mindedness to explore diverse ways of life in concert with the surrounding business, and to create a new place of excellence for the Beijing City Center."
Note: Sun Kin
Four stores and Fai, building a landmark hotel house in the country. Group
The word "state-building" carries with it the cultural glory of a breakthrough in the Chinese hotel industry, an open and inclusive one, and the great expectations of the present-day guests for a stopover. Driven by the dual drive of consumer upgrading and cultural self-confidence, the First Brigade, which is committed to positive innovation, integrated development and the transmission of the "state-building" bloodline, has built a high-end product matrix covering a diverse group of guests, with distinct features of the "state-building system": the layout of the three brands of nation-building, nation-building and nation-building, as well as the construction of the nation-building complex as a series of holiday products, which are complementary to the once more rich and pluralistic expression of the hotel culture of national self-confidence, industry poles, and the Oriente Way.
The hotel complex is in the Bay of Beijing City. The town of Ting Yun, near Beijing Universal. Four hotels, side by side, each with a focus on:We're building a nation.In the east, they make humans living in the land.The founding of the nation.The Chinese aesthetics are well interpreted by Mordon.I'll build a new house.(b) Family gathering on a garden holiday;The founding of the nation.On the other hand, a healthy fashion echoes the efficient travel of the younger generation.
Through the differentiated product mix, the "state-building" covers a variety of local entertainment, family vacations, cultural experiences and business trips, creating intra-cluster brand synergies and complementarities. In the future, WellTown, the town of Ting Yun, the Hotel Norm under the flag of the First Hotel and the Regional Significatory Brigade IP will be associated with the founding of the State to create a new place of excellence for the surrounding residents and visitors, which will be the new landmark for the city's micro-sabbatical.
Entering the park, immersing in the multi-life scene.
The innovation was carried out in the form of immersion visits to the park: a stay in the eastern courtesies, scenery and interaction, which linked four hotels into a way of life that allowed them to roam, and was particularly open to Gulf tourists and their neighbours. Tourists can feel four ways of living in a mobile experience.
In the founding of the nation, tourists can enjoy the title of the Kyoyo opera in the water park, or co-manufacturing with non-maintainists, in order to keep a face of truth and speak of the Orient Ying. In the founding of the nation, Yuen Lan Zhuen has enjoyed a ceremonial elegance in the fragrance of the fragrances; in the establishment of the ceremonial house of the nation, we have visited the "Nixer" cultural exhibition in the hymns of the ancient hymns, and we have immersed in the ceremonial culture of the East; and in the establishment of the nation, we have swung to experience dynamic golf, taste healthy and light food, and feel the comfortable way of life advocated by the brand. The country's park has allowed the hotel to speak more directly to tourists and neighbours, and to convey the eastern hospitality and branding of the nation-building system.
Figure: The Kyoto show in the courtyard of the Founding State Hotel
In the future, the four hotels will also be normalizing local life experiences, moving cultural and recreational activities, such as extravagant collections, filiation and improvisation comedy, into hotel space, open free of charge to "LIFE" members and residents of the surrounding community, making life good within reach.
Strategic positioning to respond to high-middle structural opportunities with differentiated product power
According to the China Hotel Association, China Hotel Industry Development Report, 2026, the percentage of hotels in the middle and high end rose from about 29 per cent in 2019 to about 38 per cent in 2025. Changes in consumption structures are contributing to the expansion of medium- and high-end markets, and the combination of consumer requirements for quality, design, services and experience is increasing, providing broad growth space for medium- and high-end hotel brands.
Industry studies suggest that the focus of competition in medium- and high-end industries is shifting to product power differences. In the context of continued supply growth, brands with distinct product recognition and experience differentials can take a favourable place in competition. In recent years, the first brigade has used the medium-high end as an important strategic development direction, and has continued to enrich the high- and middle-end product matrix through multiple pathways, such as national brand renewal, international cooperation and autonomous research and development, and to export many high-quality samples to the industry.
The "state-building" that began today, responding to the demand for product specificity and differentiation in the middle and high-end markets with four cultural scenarios, also marks a new stage in the formation of a home-based high-end strategy for the first brigade. From Beijing Bay, the building-of-the-state brand cluster will also carry with it the glory of the national brand classic IP, continuing the new chapter of the Chinese hotel brand and the eastern hospitality.